This white paper is a product of a collaboration between all of our departments, here at the Danish digital agency HTML24 together with the SEO and Google Ads experts, SavvyRevenue.Our web developers, account managers and marketing team have worked closely to deliver you the best and most accurate information.
As Danish digital agencies are quite popular beyond the Danish borders, and as both we and our fellow digital agencies have international clients, we chose to write this white paper in English.
We hope that this information will help you choose the right CMS for your next project.Happy reading,
HTML24 & SavvyRevenue
For the vast majority of organizations, a functioning website is an absolute must. When developing a new website, webshop or web app, you have two choices; code everything from scratch, as it was done in the past or take the easy way – i.e., choose to use a CMS (Content Management System).
Coding an user-friendly and functional website from scratch is only attractive in a very few cases. It takes a lot of time and resources. Therefore, most organizations use a CMS.
There are over 100 different CMSs to choose from and they come in many shades. From small free drag-n-drop solutions ideal to showcase your cat or your recipe for almond flour muffins with oatmeal to huge all-in-one complete 360° omnichannel-marketing enterprise e-commerce CMSs that handle your 30,000 products, hundreds of thousands of visitors and which trace even the smallest movement your visitors make.
The natural question is “which CMS should I choose?”
This is the question that we will try to help you answer in this brief analysis.
To help us, especially in the SEO field, we asked the Google Ads experts at Savvy Revenue for help. There are some CMSs that are certainly not SEO friendly, according to Savvy Revenue.
A look at 18 CMSs
Information about CMSs is interesting for a large audience with different needs and different technical levels. We have tried to formulate this white paper so the majority of the readers get something out of it. The most important thing to us is to give an overview from a business perspective, rather than a technical one.
Therefore, we will focus on business goals and cut as much tech talk as possible.
We’re evaluating the CMSs, based on subjects that we find important, as well as the subjects that our clients typically ask about: technical knowledge needed, customizability, scalability, performance, support, security, technologies used and initial cost and the total cost of ownership (TCO).
Technical knowledge needed: The level of skills required to set up and develop the actual website, as well as using the finished website as a content creator or webmaster.
Customizability: The ability to customize your website. Some CMSs are closed-source with only a few designs to choose from, while others let you customize and create every feature as you please and need.
Scalability: The ability of the CMS to scale up as your business grows and still fits your requirements.
Performance: How well the CMS is suited for high traffic websites.
Support: How support and maintenance are handled.
Security: How well the CMS can protect itself against malicious attacks.
Technology: What technology is used on the particular CMS
Cost: Initial cost and the total cost of ownership (TCO).